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Abu Dhabi’s Flash Entertainment sells their 10% UFC ownership to Endeavor

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In January 2010, Zuffa announced that Flash Entertainment has purchased a minority stake in the UFC. The company, which is a subsidiary to the Abu Dhabi government, kept their ten percent ownership even after the former majority owners sold the UFC to WME-IMG for $4 billion in 2016.

In 2017, WME-IMG (now called Endeavor) secured $1.1 billion in investments, which was reportedly to “make it possible to buy out minority partners in UFC.” September of that year, the company bought out the remaining minority shares of the Fertitta brothers.

A year later, and they’re doing the same for Flash Entertainment’s remaining ten percent stake. News comes straight from Flash Entertainment CEO John Lickrish himself, who confirmed the sale to Arabian Business.

“After almost 10 years the time was right to exit that investment,” Lickrish said about selling their UFC ownership.

Financial details of the sale weren’t revealed, but their ten percent should have a significantly higher value than the estimated $200 million that Flash Entertainment reportedly paid for back in 2010.


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