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Bellator 157: Dynamite 2 averages 601,000 viewers

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Rampage Jackson’s drawing power took a turn for the worst, as Friday night’s Bellator show built around his return to the promotion averaged 601,000 viewers. The number was well below even the company’s usual numbers of 650,000 for a secondary show.

But Friday’s show was Dynamite, with the idea of it being Bellator’s big event of the year. Nobody expected it to touch the kind of numbers they did in February when a double headliner of Ken Shamrock vs. Royce Gracie and the late Kimbo Slice vs. Dada 5000 drew a record 1,964,000 viewer average over three hours. But this show, which also had a bout for the vacant lightweight title where Michael Chandler, Bellator’s biggest homegrown star, beat Patricky “Pitbull” Freire, drew less than one-third of that total.

If anything it shows a combination of just how big Slice, Shamrock and Gracie were as draws, and that Jackson, at least when it come to a fight with Ishii, was not in their league when it came to garnering interest in his fight.

Jackson had always been a strong television draw. His Spike fight with Dan Henderson in 2007, which didn’t even air live, did 5,811,000 viewers, still the third most-watched MMA fight in U.S cable television history.

Spike TV broadcast Bellator programming all night. It started at 7 p.m. with a documentary on Slice that did 416,000 viewers. Dynamite ran from 8-11 p.m. which combined both MMA and kickboxing. Bellator Kickboxing, also airing live from St. Louis from 11 p.m. to 12:40 a.m., did 418,000 viewers,.

Segment-by-segment numbers were not available, so one can’t at this point evaluate whether mixing the kickboxing and MMA content on the same show worked or not. It was the second time Bellator did that. Last year’s Dynamite show really didn’t show a major difference . Friday’s show ….View full article

Source:: mma fighting