After saying on Saturday night during the post-fight press conference that UFC 196 was going to break every record, while the word “every” was an overstatement, UFC president Dana White said the event did an estimated 1.5 million pay-per-view buys during an interview with Max & Marcellus on ESPN Radio to put the event in rarefied air.
With the pay-per-view price higher than UFC 100 and the new revenue streams being developed, combined with the $8.1 million live gate which was the third-biggest in company history, UFC 196 would almost surely have generated more revenue than any event in company history.
“Guys, Saturday was amazing for us,” White said on ESPN radio. “We broke so many records.”
“It was the biggest pay-per-view we ever did. Social media was ridiculous.”
“From the prelims, we were No. 1 on all broadcast and cable from 8 to 10 p.m. in all the major demographics.”
The show would culminate an amazing run for the company with three of the last four shows topping 1 million buys, a number the company had previously only come close to a handful of times in its history. The all-time record is believed to be 1.6 million buys for UFC 100 in 2009, a show headlined by a heavyweight title unification match between Brock Lesnar and Frank Mir. At different times, the UFC 100 number has been reported as between 1.3 million and 1.7 million.
Exact pay-per-view numbers are impossible to get this quickly, but the UFC would have its own internal numbers based on orders off its own web site, and satellite numbers, which are usually a good indicator. Some numbers from different cable sources indicated significantly larger numbers than either UFC 193 or UFC 194.
There ended up being 5.5 million Google searches related to the show, which correlates to both interest in ….View full article
Source:: mma fighting