If UFC president Dana White’s comment to the Las Vegas Review-Journal on Tuesday denying the sale of the Ultimate Fighting Championship weren’t enough, he reiterated his position on Wednesday, all the while hinting at what might have sparked the story in the first place.
“We’re not up for sale,” White repeated on Wednesday’s The Dan Patrick Show. “We’re always working on deals in our expansion globally. No we’re not for sale, but let me tell you, if someone shows up with 4 billion dollars, we can talk.”
The 4-billion-dollar number was sparked by Tuesday’s ESPN report that Goldman Sachs was representing the UFC in “advanced talks” with several suitors, the leading option allegedly being a Chinese company. The report put the company’s valuation in the $3.5 to $4 billion range.
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While White has been quick to shoot down the report of the UFC being for sale, he did little to dispel the notion that there might be some sort of deal in the works, which could possibly include an ownership stake in the company. After all, when the UFC expanded to operating events in Abu Dhabi, Lorenzo and Frank Fertitta and White sold 10-percent of the company to Flash Entertainment, which is owned by the Abu Dhabi government.
It isn’t unlikely that the rumblings about a sale could be due, at least in part, to the possibility that the UFC is looking for new partners to help it reach further into the emerging Chinese market, as well as other Asian countries and Russia; territories where it has had some difficulty in expanding.
“Obviously, if I’m in the middle of ….View full article