Carlos Condit, 32, has been a professional mixed martial arts (MMA) fighter since 2002, meaning that he has dedicated nearly half is life to the sport. Way back then, cage fighting was viewed as a freak show, but “Natural Born Killer” stayed the course, worked hard and ultimately earned the World Extreme Cagefighting (WEC) Welterweight title.
He continued that success inside the Octagon when Ultimate Fighting Championship (UFC) purchased WEC and merged rosters, winning five of his first six matches for the world’s leading MMA league and capturing its interim 170-pound crown in Feb. 2012.
In other words, Condit has been around the block. He is the classic “old school” fighter who is now thrust into an age where hard work is trumped by the loudest voice and providing for a family can sometimes hinge on infrequent Reebok “bonuses” rather than total freedom to build a personal brand.
“By the time I got the notoriety to get bigger sponsors, the sponsorship tax had already taken effect, but I still had some pretty lucrative sponsors,” Condit recently told BloodyElbow.com. “Nothing super crazy, but definitely enough to cover training expenses to give me a little bit of a buffer, and a little bit of security in case I got hurt, or in case my opponent pulled out of a fight.”
Those types of sponsors more or less ran for the hills the moment UFC announced its deal with Reebok, which now outfits every fighter on the roster, as well provides the promotion with a lump some of sponsorship money to divvy up among them based on some scale that always appears to be just a drop in the bucket.
“We weren’t consulted,” he explained. “This Reebok deal that affected us so heavily …nobody asked our opinion, nobody sought to ask anybody, ‘What ….View full article
Source:: mma mania