Photo by Christian Petersen/Zuffa LLC
The trick that the UFC likes to exploit is that European MMA fans want to see men from vaguely the same region compete under the UFC brand rather than actually seeing a real UFC quality event. As a British fan I find myself pulling my hair out whenever Michael Bisping is announced as the headliner of a UK card based solely on the fact that he’s from here. I want to see the top fighters in the relevant fights—the actual UFC experience. In fact, Bisping getting injured and Lyoto Machida stepping in for the Manchester card gave the UK the biggest, most relevant star it has had perform in the country in years.
But European UFC fans are so enchanted to have the promotion visit them that the events sell out in minutes, no matter how weak the line up and UFC Dublin was no exception despite looking like a Cage Warriors card with higher ticket prices. Two fight cancellations later and there is no-one on this card who will create even a little interest for those who aren’t either proudly Irish to the point of not wanting a refund on their tickets, or madly interested in ….View original article