Welcome to If I Did It. The show where we analyze PR kerfluffles from the world of MMA and beyond. This week we talk about the issues around the biggest spectacle fight of the century and much more.
Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who’s pushing OXBOW’s new record THIN BLACK DUKE) and I, Kid Nate with some PR stumpers from the world of combat sports.
For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you’ll never miss an episode. This week’s kerfuffles include:
You’re WME-IMG. As owners of the UFC, why are you allowing your UFC champion Conor McGregor…that’s right YOUR UFC Champion, as in Ultimate Fighting, Mixed Martial Arts Champion, with a 0-0 boxing record, to fight boxing champion and GOAT contender Floyd Mayweather Jr. in the squared circle, of all places? How is this good PR for your MMA brand, to allow your moneyweight champion, to pimp himself out to Mayweather Promotions?
You’re Showtime, the producer and distributor of the PPV superfight between boxing champion Floyd Mayweather and UFC champion Conor McGregor. How do you prevent the promotion of your pugilistic mismatch being derailed by the death of former UFC heavyweight fighter Tim Hague, just two days after his boxing knockout loss
You’re Boxing Champion Floyd Mayweather. Why do you care about a super fight with UFC champion Conor McGregor? And is it in your best interest to pretend that the match will be competitive instead of complete domination?
You’re Reebok, exclusive outfitter of the UFC. Conor McGregor’s manager Audie Attar told Ariel Helwani on the MMA Hour that McGregor is “currently a free agent with regard to athletic apparel…We’re still in discussions with Reebok and other brands.” In wake of the horrid PR behind your abominable apparel arrangement for UFC fighters, how important is it to your brand, for Kantor McGregor to rock your fighter kit during his Floyd Mayweather superfight?
You’re a UFC fighter. How do you take advantage of the massive mainstream PR tsunami attached to a super fight between boxing champion Floyd Mayweather and UFC champion Conor McGregor?
You’re a UFC Fan who hates this so-called super fight between boxing champion Floyd Mayweather and UFC champion Conor McGregor. My prediction for the fight? HATE-WATCHING! How is the summer of your discontent, made glorious fall by this sonning of McGregor?
You’re a MMA Punchole. For the past year, while other so-called experts debunked, dismissed, and derailed a proposed super fight between boxing champion Floyd Mayweather and UFC champion Conor McGregor, you have intelligently articulated the numerous reasons, live and in public, if you will, why the fight makes sense for all the parties involved. What do you have to say to these haters, these critics, these fools who know nothing about how corporate America works and how the sausage gets made, now that you’ve proven yourself to be MMA’s Bull of the Woods?
What can Conor McGregor learn from MMA in his boxing match with Floyd Mayweather?
TEACHABLE MOMENT: Why must we thank Donald Trump for the super fight between boxing champion Floyd Mayweather and UFC champion Conor McGregor?
KID NATE’S HEEL TURN
EUGENE’S LOST BATTALION
THANKS FOR JOINING US. FOLLOW US on Twitter @eugeneSrobinson, @kidnate, @alexeiauld. PLEASE GIVE THIS A THUMBS UP and leave comments on YouTube, read Eugene at Ozy.com and be sure and check out all three of us on Amazon.com
“We’ll be back next week with another installment of If I Did It and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.”