Welcome to If I Did It the show where we handle PR kerfluffles from the world of MMA and beyond. This week we look at the UFC’s Snoop Dogg promos, Kelvin Gastelum’s reefer bust and more.
Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who’s pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.
For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you’ll never miss an episode. This week’s kerfuffles include:
You’re WME-IMG. You’ve posed hype videos for UFC which prominently feature Snoop Dogg’s commentary. Is this a sign of more Snoop to come and if so, how?
You’re UFC Middleweight Kelvin Gastelum. You were just removed from UFC 212 after testing positive for pot. How do you spin your reefer madness?
You’re WME-IMG. Former boxing champ David Haye claims that the UFC spoke to him about fighting Jimi Manuwa. Was he bluffing or is there a future in his fronting?
You’re Marvel Comics. Your vice president of sales blamed low sales on diversity during a retailer summit. CBR and other industry sources took him to task and found some of the best Marvel comic sellers involved female characters and that The Black Panther was the most successful comic book of 2016. What damage control do you need to take in wake of this kerfuffle?
You’re Fox. Bill O’Reilly was the Bull of the Woods, live and in public if you will, until news broke that you allegedly spent over 10 million dollars settling his sex harassment suits. With twenty advertisers jumping ship, what moves can you make to right the course?
You’re Kendrick Lamar. Your attempt at black female empowerment in your new “Humble” track is catching shade for promoting patriarchal and racist beauty standards. Your label co-president made matters worse by tweeting “Can someone help me understand exactly what a feminist is?” Should you manslpain or quietly move on?
You’re Chance the Rapper. The Chicago Sun-Times ran a story that some fans want you to run for mayor. Your father was the deputy chief of staff for the current mayor Raul Emmanuel, you’ve funded Chicago schools and arts, and even rapped about being mayor back in 2015. How should you respond?
You’re Nivea. You pulled your “White is Purity” deodorant ad after a social media uproar. Consumers now question your Germanic roots and inspiration in wake of this campaign and your last race row in 2011, ordering bearded black men with Afros to “Look Like You Give a Damn. Re-Civilize Yourself.” Should we just accept the fact that you can’t help yourself, you love the Aryan race and nobody else?
TEACHABLE MOMENT. You’re Pepsi. Your ad campaign featuring Kendall Jenner as a police brutality peacemaker with your product arrived DOA. Forcing you to take action within twenty four hours. “We are removing the content and halting any further rollout.” What can we learn from your horrid attempt to appropriate political movements for pop soda profits?
KID NATE’S HEEL TURN
EUGENE’S LOST BATTALION
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“We’ll be back next week with another installment of If I Did It and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.”