Welcome to If I Did It the show where we discuss PR kerfluffles from the world of MMA and beyond. This week we look at Kelvin Gastelum’s failed drug test, Nate Diaz makes bank from vaping and more.
Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson who’s fresh back fromm touring Europe with Oxbow and special guest John S. Nash with some PR stumpers from the world of combat sports.
For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you’ll never miss an episode. This week’s kerfuffles include:
You’re Kelvin Gastelum. A Brazilian MMA Sports Court issued a suspension and a twenty percent fight purse fine while overturning your victory over Vitor Belfort all because of your UFC Fight Night 106 positive pot test. What PR moves are you making to avoid further punishment from the US Anti-Doping Agency?
You’re Al Iaquinta. An unnamed UFC official told MMA Junkie, live, but in private, if you will, that you are a liar and on a three-fight bonus ban for your shameful behavior. As the self-appointed UFC president how will you retain your sack as the Bull of the Woods?
You’re WME-IMG. You need to meet financial milestones by making money fights with bankable fighters. With UFC President Dana White’s bully tactics failing to sway Nate Diaz, is it time for another strategy?
You’re the Producers of the upcoming 2Pac biopic “All Eyez on Me”. Funkmaster Flex went on Instagram Live and not only echoed the police report that 2Pac shot himself during the infamous New York studio incident that started the East Coast – West Coast rap feud: “He (2Pac) lied, and Biggie died. That’s my only issue” How do you prepare for this issue in your upcoming film promotion?
You’re Lonzo Ball. After sneaker companies rebuffed your partnership offers, you released your own damn shoe. With a four-hundred and fifty dollar price tag. And the ire of the sneaker industry. What PR moves do you make to overcome the gatekeepers?
TEACHABLE MOMENT: You’re Hillary Clinton. FBI Director James Comey told Congress that his re-investigation into your private email server was triggered by thousands of classified messages appearing on underage sexting suspect Anthony Weiner’s computer. Sent by his wife, and your aide, Huma Abedin. What can we learn from your loyalty leading to your loss?
ERSATZ HEEL TURN
EUGENE’S LOST BATTALION
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“We’ll be back next week with another installment of If I Did It and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.”