Welcome to If I Did It, the show where we confront PR kerfluffles from the world of MMA and beyond. This week we talk about the many debacles from the UFC summit and much much more.
Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who’s pushingOXBOW’s new record THIN BLACK DUKE) and I, Kid Nate with some PR stumpers from the world of combat sports.
For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you’ll never miss an episode. This week’s kerfuffles include:
You’re WME-IMG. Cris Cyborg hit Angela Magana at your inaugural UFC Athlete Retreat, and the police cited her for battery. What citations are you planning against her for battering your company on Facebook?
You’re Anheuser-Busch. UFC fighters were not impressed by the performance of your representative at their Athlete Retreat. The Funkmaster himself, Aljamain Sterling, summed it up perfectly by tweeting: “Who the hell would want @AnheuserBusch to sponsor them with a drunk douche talkin to them like he’s Gods gift. The shittiest speaker by far!“ Is this part of your “Born the Hard Way” branding and if not, should it be?
You’re Reebok. UFC Lightweight Kajan Johnson was kicked out of the Athlete Retreat after putting your representative on blast, live and in public, if you will. He later tweeted that he had a great sit down with the UFC. Do you need to have one with the UFC, too?
You’re an MMA promoter. Last weekend, a twelve year old girl making her amateur MMA debut in Japan choked her twenty-four year old opponent unconscious. Under what circumstances, if any, would you pursue her next fight?
You’re Katy Perry. You allegedly dissed and dismissed drag queens from your SNL performance with Migos, because the rap group wasn’t down. While you kept some around on stage, you banned all drag performers who rehearsed and performed with you from your after party. How can you maintain your wokeness, in wake of your moral brokeness?
You’re David Leavitt. Shortly after an explosion killed nineteen people at at Ariana Grande concert in Manchester, you tweeted” MULTIPLE CONFIRMED FATALITIES at Manchester Arena. The last time I listened to Ariana Grande I almost died too.” You apologized, but is that enough to save your career?
You’re Jason Whitlock. Charlamagne tha God declared your co-worker, FS1’s Kristine Leahy, as “Donkey of the Day” for playing the victim card when Lavar Ball clapped back at her on The Herd. When you called out Charlamagne, he ethered you and refused to continue the beef unless you lose two-hundred pounds, claiming, “I don’t take fat house slaves with Fedoras seriously”. How do you reclaim your title as the Black Bullshitter of the Woods?
What can Kristine Leahy learn from MMA?
TEACHABLE MOMENT: You’re music label Polyvinyl. Your plans to sell a record from critically acclaimed punk band PWR BTTM were derailed by a swastika and sexual assault allegations. PWR BTTM lost acts and venues on their promotional tour. Their management dropped them. And you posted that you were “ceasing to sell and distribute PWR BTTM’s music”. Are there any lessons to be learned as you process product refunds?
KID NATE’S HEEL TURN
EUGENE’S LOST BATTALION
THANKS FOR JOINING US. FOLLOW US on Twitter @eugeneSrobinson, @kidnate, @alexeiauld. PLEASE GIVE THIS A THUMBS UP and leave comments on YouTube, read Eugene at Ozy.com and be sure and check out all three of us on Amazon.com
“We’ll be back next week with another installment of If I Did It and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.”