Welcome to http://BloodyElbow.com’s If I Did It, the show where we confront the worst PR kerfluffles in MMA. This week we look at Fabricio Werdum’s outburst at Tony Ferguson and the UFC’s response to tragedy in Las Vegas.
Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who’s pushing OXBOW’s new record THIN BLACK DUKE) and me, Kid Nate, with some PR stumpers from the world of combat sports.
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Also check out our new non-MMA show If the Shoes Fit immediately following IIDI.
This week’s kerfuffles include:
You’re WME-IMG. Should you cancel UFC 216 in wake of Sunday’s Las Vegas shooting?
You’re WME-IMG. Your CEO Ari Emanuel was honored at the Los Angeles LGBT Center’s Vanguard Awards. Five days later, in Los Angeles at a UFC 216 media lunch, UFC Heavyweight Fabricio Werdum hurled homophobic slurs at Lightweight Tony Ferguson. What’s your PR plan for Werdum’s woeful antics?
JOHN’S LEGION OF DOOM
EUGENE’S LOST BATTALION
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“We’ll be back next week with another installment of If I Did It and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.”