Wimp 2 Warrior is making further moves to expand globally.
John Kavanagh, coach of SGB Ireland, was named the Europe president of the MMA training program, while Scott Viscomi was named North America president, it was announced Wednesday.
Wimp 2 Warrior, founded in Australia by Richie Cranny in 2012, takes people of all ages and fitness levels and pairs them with MMA gyms across the world. They train there with elite-level coaches for 22 weeks and at the end of the program they have a sanctioned, amateur fight against another program member of similar age, skill and weight. More than 90 percent of people who begin the program stick with it despite a lack of experience in mixed martial arts training.
“We have spent the last several years growing our business and partnering with the most elite training centers in combat sports,” Wimp 2 Warrior CEO Nick Langton said in a release. “Thousands of people with little context for MMA have signed up for our program and participated in a transformative experience that allows them to learn a skillset while achieving things they never though possible.
“The addition of Scott and enhanced role of John should be seen for exactly what it is. An aggressive move by Wimp 2 Warrior to further our brand by becoming the premiere fitness program for men and women of all ages looking to explore opportunities martial arts has to offer by working with the most celebrated facilities the world has to offer.”
Kavanagh and Viscomi, a former vice president at Alliance MMA and current VP with the SuckerPunch Entertainment management firm, will be given budgets to market and expand Wimp 2 Warrior throughout their respective region. Part of that will include sponsors opportunities for “high profile fighters both in and out of the cage where that is an organic fit for all parties,” per the release. Wimp 2 Warrior could also form brand partnerships with MMA promotions “that have a proven track record of appealing to hardcore MMA fans and cross audiences.”
“My love for this sport and the knowledge of what it can do for regular men and women, especially through the Wimp 2 Warrior program gets me out of bed in the morning,” said Kavanagh, who is one of the top five shareholders in the company. “It’s a very special program that reminds me constantly why I got into martial arts in the first place.”
Wimp 2 Warrior is already working with major gyms and training centers like Tristar in Montreal, LAW MMA in New York, El Niño Training Center in San Francisco, American Kickboxing Academy in San Jose, Calif., SBG Portland in Oregon and more.