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Legacy Fighting Alliance: The Anatomy of an MMA Mega Merger

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Ed Soares

Since coming on board with the RFA in 2012, Ed Soares has helped position the promotion as one of the top feeder leagues to shows like the UFC and Bellator. Years of steady growth and success could have easily remained the order of business for RFA, but Soares thought differently.

A couple years into his ownership stake in the company, Soares pushed for an idea he had early on in his dealings with the company, a merger with fellow AXS TV MMA stalwarts Legacy Fighting Championship.

After the promotions ran a joint show last year, it was clear that RFA and Legacy FC could do more as a unified group than apart, so recently the two companies merged into the Legacy Fighting Alliance, with Soares taking over as CEO.

Speaking to MMAWeekly.com shortly after the announcement of the merger, Soares discussed how the deal came together, the logistics of a new joint promotion, and the LFA’s mission going forward.

MMAWeekly.com: Firstly, Ed, tell us how the deal came together to merge the RFA and Legacy FC promotions.

Ed Soares: Back when I came on board with the RFA and we had changes in ownership and all that, myself and Sven (Bean) got together. I had a little piece when I came on board, but then I took a bigger piece once we bought out the owners and figured that all out. I remember sitting with our attorneys and looking at my partner, Sven, saying what we have got to do over the next few years is find a way to merge with Legacy. As we were progressing, I knew that they were a good promotion on AXS TV, we were a good promotion on AXS, and I just felt that being together would just make us stronger.

In 2015, we ….View full article

Source:: mmaweekly