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Morning Report: Conor McGregor may ask for equity in the UFC should the company sell

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Conor McGregor certainly isn’t shy about how much he thinks he’s worth.

McGregor’s coach John Kavanagh recently released a book detailing his career coaching MMA, which prominently features the Irish superstar and to promote his book, Kavanagh has been making the media rounds. This past weekend, in an interview with Tom Lyons of Business Post, Kavanagh spoke about his charge’s position in the UFC amidst rumors of an impending sale.

“What will happen when it is sold, if it is sold? Short answer is, I don’t know what will happen the daily operations of it . . . it is a truly global company now. Like any big takeover, there will be a period of finding your feet again.”

That period of “finding your feet” may spell big opportunity for McGregor. Kavanagh appears to be of the belief that the promotion will indeed be sold and brought up to Lyons that in such an event McGregor may indeed seek equity in the company from the new ownership group.

“Conor will have thought of this and I am sure, when he is sitting down with his new overlords, he will have that conversation.”

As Kavanagh notes, a change of leadership is often accompanied by a period of uncertainty; such uncertainty may concern the new ownership who will reportedly be purchasing the UFC for over $4 billion. As such, it gives the Irish superstar even more leverage over the company than he already has. McGregor is the biggest star in the UFC and his presence on any fight card essentially commands over a million pay-per-view buys. Moreover, McGregor also fights extremely frequently, rare for any star in the UFC. If he refuses to fight absent equity in the promotion, the new owners will suddenly be staring at a markedly less valuable commodity. Conversely, after spending $4 ….View full article

Source:: mma fighting