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Morning Report: Scott Coker calls Bellator NYC ‘the best MMA offering this year’

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Two years ago, Scott Coker ascended to the top spot of the second-largest MMA promotion, Bellator MMA, and in his two years at the helm, Coker believes the Bellator product is only moving up.

Unlike the UFC, who traffics primarily in pay-per-view sales, Bellator’s product is built around their television deal with Spike TV. But Coker has plans to change all that. Later this year, Bellator will hold their second PPV event, Bellator NYC, headlined by a grudge match between Chael Sonnen and Wanderlei Silva. The card is so big that Coker believes it’s the best PPV that’s been offered to MMA fans this year, regardless of sport or promotion.

“This is not something we’re going to go in and out of,” Coker told ESPN recently. “This is something we’re committed to. The company is committed to doing PPV fights. . .

“The PPV business is tough and there’s a lot of competition in the marketplace. There’s boxing fights around us, wrestling events, other MMA shows. But honestly, I think this is the best MMA PPV that’s been offered in 2017. I’m a fight fan and always buy the big fights; I haven’t bought one of them this year. But this PPV, the way we’ve stacked it from top to bottom, is the best offering this year.”

Aside from the main event, Bellator NYC features a plethora of other marquee names and matchups. In the co-main event, MMA legend Fedor Emelianenko takes on former UFC heavyweight Matt Mitrione. The main card also features Michael Chandler defending his lightweight title as well as Douglas Lima defending his welterweight title against new free-agent acquisition Lorenz Larkin. The MMA debut of freestyle wrestling wunderkind Aaron Pico rounds out the main card and the undercard features several other notable bouts including a light heavyweight title fight between Phil Davis and Ryan Bader. All-in-all, Bellator is putting a lot into this one basket, and though they’re hoping to reap the rewards, Coker wants to temper expectations.

“When you say expectations, it’s something I think we’re going to feel. To me, any [buy rate] in the mid-200,000’s would be respectable. And anything in the 300,000’s would be considered a big hit.”

Based on previous performance, it certainly would be. Bellator’s only other PPV offering, before Coker joined the company, only drew 100,000 buys. That card was similar positioned, headlined by a light heavyweight grudge match between Quinton Jackson and Mo Lawal with supporting fights including an interim lightweight title fight between Chandler and Will Brooks, as well as a feature bout with Tito Ortiz in his first fight after leaving the UFC, facing Alexander Shlemenko. But Coker says this card will do better because the rivalry between Sonnen and Silva is still a fight that fans want closure on.

“We’ve been waiting in the wings for Wanderlei. Had he been available to fight in January, Chael would have fought him instead of Tito Ortiz, and that’s because that’s the fight that’s been built up for the last four years. That fight was supposed to happen three years ago, and it never did. I feel people are still interested in this and that’s what it comes down to: the matchup.”

Bellator NYC takes place on June 24th at Madison Square Garden in New York City. It’s Bellator’s first trip to New York which legalized MMA last year and has become a magnet for big events from various MMA promotions.

MUST-READ STORIES

Top 25. Conor McGregor makes Forbes top 25 highestpaid athletes list.

Principles. Demetrious Johnson explains why he doesn’t want to fight T.J. Dillashaw.

Theory. Daniel Cormier has his own theory on Jon Jones’ positive drug test.

Japan. Shogun Rua wants a fight on the upcoming UFC Japan card.

Prosecution. DA discusses the challenges of prosecuting War Machine for Christy Mack assault.

VIDEO STEW

Rankings report.

TJ on UFC Tonight.

Derek Brunson KO.

TTTHS.

Luke throwing shade on Bisping.

Check Ronda on the course.

RT Sport interview so take that with all the salt.

LISTEN UP

The Naked Truth. Brandon Gibson joins to talk about all things MMA.

Heavy Hands. The Blessed Era begins on Heavy Hands.

The MMA Circus. Dan Kelly joins the Circus to discuss his upcoming fight.

SOCIAL MEDIA BOUILLABAISSE

What class.

Losing is part of this fight game. Saturday night takes nothing away from his legacy. This is a guy who would show up to his gym sometimes without eating in the last day because he was so damn poor. This is a guy who built the 45 division and became king. This is a guy who found motivation to keep earning what he already had. He defended his throne. For a decade. For honor. For his team. For his countrymen. This is a guy who didn’t start at pole position in this world and look at what he achieved. Brazil needs to celebrate that man. Acai with powered milk and cashews for everyone. He’s a GOAT, and his story will always be an inspiration to me and people of Hawaii. Obrigado, Ze @josealdojunioroficial Obrigado.

A post shared by Max Holloway (@blessedmma) on Jun 7, 2017 at 10:04am PDT

Biting off more than he can chew here.

Dont mean 2 kick u while ur down,but realistically I am as close to Conor as u could get. Forget everything and lets do it! It’be an honour

— Artem Lobov (@RusHammerMMA) June 7, 2017

And then this weird ass shit.

U can have great achievments but if u grass on people that made u, u are nothing but a rat for the rest of your life #MightyRat

— Artem Lobov (@RusHammerMMA) June 7, 2017

Of course Chael’s gonna take this as an opportunity to go in on Wandy.

Wandy didnt make the flight because 8192 booked it for him and the flight is for next year. #BellatorNYC

— Chael Sonnen (@ChaelSonnen) June 8, 2017

I was gonna suggest he go outside and wash my rental car while I dealt with the media. #BellatorNYC

— Chael Sonnen (@ChaelSonnen) June 7, 2017

It’s not exactly like Pavarotti blowing off “Pagliacci”
He wasn’t gonna add anything valuable anyway. #BellatorNYC

— Chael Sonnen (@ChaelSonnen) June 7, 2017

EMERGENCY
WEATHER
ALERT
for
NYC
ON
6/24
“HURRICANE
SONNEN”
will be
RAINING
DOWN
PUNCHES
Take shelter
Dress appropriately#BellatorNYC

— Chael Sonnen (@ChaelSonnen) June 7, 2017

If only there was an event where all the fighters were gathered together….

I just need a chance to sit down and explain the advantages of a union to everyone, how striking isn’t the only leverage.

— Leslie Smith (@LeslieSmith_GF) June 7, 2017

Aggressive.

Had to ask @derekbrunson this question off air about Yoel Romero for @_bobt #UFC #UFCAuckland

A post shared by Nate Nauer (@nate.nauer) on Jun 7, 2017 at 1:58pm PDT

Chase Sherman soaring up the MMA Twitter rankings.

When the ladies hear #VanillaGorilla is coming to their city. #FightNewsSoon #MaybeYourCity pic.twitter.com/pivIaxwXKB

— Chase Sherman (@ChaseShermanUFC) June 7, 2017

USADA branching out.

Ha, I see your #26.2 and raise you 90ml! Hilarious sticker from @usantidoping @ufc #competeclean #fightclean #ididmorelike150ml pic.twitter.com/exzLuKXEqW

— Jordan Rinaldi (@JordanRinaldi) June 8, 2017

FIGHT ANNOUNCEMENTS

Brian Kelleher (17-7) vs. Marlon Vera (11-3-1); UFC on Fox 25, July 22.

Henry Cejudo (10-2) vs. Wilson Reis (22-7); UFC 216, September 9.

Ashlee Evans-Smith (5-2) vs. Sarah Moras (4-2); UFC 216, September 9.

TODAY IN MMA HISTORY

2003: Kazuyuki Fujita almost upended the run of Fedor Emelianenko, putting the heavyweight great on wobbly legs before getting submitted by a rear-naked choke.

2012: Demetrious Johnson “won” a flyweight semifinal fight against Ian McCall at UFC on FX 3. Johnson was incorrectly declared the winner when the bout outcome was actually a draw. The two rematched 3 months later with Johnson legitimately winning a decision.

2013: Fabricio Werdum submitted Antonio Rodrigo Noguiera with an armbar in the main event of UFc on Fuel TV 10.

FINAL THOUGHTS

Coker ain’t wrong. On paper, Bellator NYC is one of the most interesting cards of the year to me because, realistically, the UFC hasn’t put out a truly great offering this year. I was talking about this the other day but seriously, what is the FOTY for 2017? Skelly-Knight? I mean honestly there just hasn’t been any great, back and forth fight. Poirier-Alvarez would probably be the frontrunner had the whole no-contest thing not happened but otherwise, I have no idea. It’s definitely been a down year for the UFC (and thus, MMA) and Bellator NYC looks awesome.

Also, I’d really appreciate it if you gave The Naked Truth a listen this week. Brandon Gibson talked with us despite him being way too important to deal with hooligans like me and The Naked Gambler and it was incredibly fun. Check it out and let us know what you think.

That’s all for today y’all. Take it easy and Conor bless.

If you find something you’d like to see in the Morning Report, just hit me up on Twitter @JedKMeshew and let me know about it. Also follow MMAFighting on Instagram and add us on Snapchat at MMA-Fighting because we post dope things and you should enjoy it.

Source:: mma fighting