When Nate Diaz replaced an injured Rafael dos Anjos at UFC 196, it propelled an already lucrative pay-per-view into a historic one. With just 10 days to promote the fight, Diaz and UFC featherweight champion Conor McGregor managed to elevate card’s hype to a frenzied level, likely turning UFC 196 into the second-highest selling pay-per-view in UFC history.
The blockbuster success was a bit of vindication for Diaz, who spent the majority of 2014 and 2015 on the shelf due to soured contract talks with the UFC. But it was made even sweeter by the fact that only two years prior, UFC president Dana White famously told reporters in Dublin that the promotion would not renegotiate with Diaz because he was “not a needle mover.”
White’s statement came at a time when Diaz headlined three of his previous four events — two on FOX, one on FOX Sports 1 — and on Wednesday, Diaz responded to those comments.
“That’s cold, Dana,” he said on a special edition of The MMA Hour.
“They (the UFC) had a deal with FOX. They had to reach certain numbers. You know how the deals work with this, they have to hit certain numbers for FOX, like ratings. In this month, you’ve got to hit these certain numbers, or however it works. So they’re putting all the headliners on the FOX shows. They’re like, we’ll get this guy who’s the needle mover, and we won’t have to pay him extra for it.
“They’re like, ‘this is free TV.’ I’m like, wait, wait, wait, let’s not get it twisted. Free for mother*ckers at home who aren’t paying for pay-per-view. But you guys are getting paid. That’s how it works. So I understood what was going on. They wanted to be like, that’s why you’re not on pay-per-view (because you’re ….View full article
Source:: mma fighting