The UFC, and other MMA entities, come up with a lot of trademarks. Some of those marks become the names of iconic and industry-defining products, such as The Ultimate Fighter and UFC Fight Pass. Others are used to protect the product identity of things integral to promoters, such as The Octagon.
Some fighters have also filed trademarks over the years to try and maximize their earning potential of their short careers in an unforgiving sport. Former UFC bantamweight champion Ronda Rousey has applied to trademark a number of phrases, and other things, that can be associated with her. Former UFC lightweight and featherweight champion Conor McGregor is also known to mark things associated with his brand.
This stream includes articles that point out when various companies and individuals take out trademark applications. Some articles here also track the progress of those applications, revealing if they have been successful or if the US Patent and Trademark Office has turned them down.