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Reebok executive Michael Lunardelli responds to Brendan Schaub’s ‘misplaced’ criticism

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The five months since Reebok’s uniform deal with the UFC began in earnest have been rocky, to say the least. The apparel company drew criticism for a shaky rollout that featured several misspelled fight kits, and that criticism has extended into controversies over the firing of legendary cutman Jacob “Stitch” Duran, an ill-advised UFC Ireland shirt, and a broader conversation about the Reebok fighter payout system, which has effectively nuked the UFC sponsorship landscape.

Veteran heavyweight Brendan Schaub has been a consistent rallying voice against the Reebok partnership on his popular ‘Fighter and The Kid’ podcast. Under the Reebok deal, Schaub would have earned $10,000 per fight in sponsorship income — a number which is a far cry from the six-figure earnings he grew accustomed to under the UFC’s previous sponsorship system.

Schaub ultimately chose to step away from mixed martial arts earlier this month, and he attributed much of his decision to the Reebok deal, stating that he would rather not fight than do so for a sum he perceived to be below his market value.

Reebok senior director of combat training Michael Lunardelli is no stranger to the criticism his company has received, but ….View original article

Source:: mma fighting