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Ronda Rousey Interest Drives Huge UFC 207 TV Ratings Boost to FS1

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Interest in Ronda Rousey‘s return to the Octagon at UFC 207 drove strong viewership to FS1 on Friday, Dec. 30.

Following Amanda Nunes’ shocking 48-second defeat of Rousey on Pay-Per-View, the FS1 UFC 207 Post-Fight Show tallied 404,000 viewers, a +166% jump over the comparable Jan. 2, 2016, post-fight show (for UFC 195), and good for the fourth most-watched post-fight show in FS1 history. Among the Adult 18-49 demographic, viewership was up +157% over the Jan. 2, 2016, post-fight show (234,000 vs. 91,000).

The FS1 UFC 207 Prelims scored 1,511,000 viewers on Friday, making it the eighth most-watched Prelims ever on the network. It was up +46% over the 1,032,000 viewers for the comparable FS1 UFC 195 Prelims on Jan. 2, 2016. Among Adults 18-49, the prelims were up +42% (813,000 vs. 572,000). The FS1 UFC 207 Prelims peaked with 1,848,000 viewers between 9:45 – 10:00 PM ET.

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Intrigue heading into the evening’s fights was strong on the network as well. The FS1 UFC 207 Pre-Fight Show logged 572,000 viewers, making it the fifth most-watched Pre-Fight show in FS1 history. The FS1 UFC 207 Weigh-In Show garnered 216,000 viewers, up +23% against the 176,000 viewers for the lone UFC weigh-in last January that aired on a Friday.

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Source:: mmaweekly