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Show Money 16: Is the UFC marketing Demetrious Johnson effectively?

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Article Source – bloodyelbow.com

The Show Money crew is back to spew their sometimes educated, sometimes random theories on the only show exclusively dedicated to the business of MMA.

The Show Money crew is Paul the economist, Jason the lawyer, and John the man who knows everyone and everything in MMA. In today’s episode, the guys discuss the drama of Demetrious Johnson vs. Dana White, the marketing effort behind DJ and his ability to sell PPV and drive numbers, the possibility of folding the flyweight division and whether Dana White is bluffing, takeaways from the UFC fighter summit, and the odds of Bisping vs. Georges St-Pierre happening this year.

For those interested in particular parts, here are the start times for each segment:
Demetrious Johnson vs. Dana White – 0:34
Folding the flyweight division – 15:20
UFC Fighter Summit – 30:10
Bisping vs. GSP – 37:02

Subscribe to the MMA Nation YouTube channel for all sorts of video goodness and visit the YouTube link if you have any trouble with the embedded video.

Follow Paul at @MMAanalytics, John at @heynottheface, and Jason at @dilletaunt.


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