“Rowdy” is UFC’s biggest attraction to both hardcore and casual MMA fans.
Holly Holm’s upset of Ronda Rousey (video) at the UFC 193 pay-per-view (PPV) last November shook up the box office big time.
In addition to drawing a record-setting crowd of 56,214 mixed martial arts (MMA) fans, who packed inside Etihad Stadium in Melbourne, Victoria, Australia, the female-driven card cruised past the 1 million threshold in terms of PPV purchases.
MMA Fighting’s Dave Meltzer has the numbers, which put UFC 193: “Rousey vs. Holm” in rare company.
As far as all-time attendance record, UFC 193 broke the previous mark of 55,724 set by UFC 129, which featured a Welterweight title headliner between then champion Georges St. Pierre and Jake Shields inside Rogers Centre in Toronto, Ontario, Canada.
The shows gate checks in at $6.8 million, which would make it the fourth most successful UFC PPV in history.
When it comes to PPV buys, UFC 193 will fall somewhere in the Top 3 of most successful shows. Meltzer sees the card ending up around the 1.1 million mark, which according to this list compiled by MMA Manifesto, would see it fall between UFC 116, UFC 168 and UFC 158.
No matter what way you spin it, Rousey has and will be a dynamic draw, even in defeat, which is why UFC President Dana White is so adamant in his stance on waiting for a rematch between “Rowdy” and “Preacher’s Daughter” at a landmark UFC 200 event in July 2016.
Rousey-headlined shows continuously grossed higher PPV buyrates in 2015, proving that outside of Featherweight kingpin, Conor McGregor, the ex-Olympic Judoka is UFC’s biggest star.
According to Meltzer, this is evidently shown through the amount of people who bought a PPV with Rousey in the marquee main event and didn’t ….View full article
Source:: mma mania