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UFC Appoints New VP of Europe, Middle East, and Africa

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UFC recently announced the appointment of James Elliott as Vice President and General Manager of Europe, Middle East and Africa (EMEA). Elliott will lead UFC’s successful European business and oversee the continued growth of the company across the region by expanding the number of live events and securing key broadcast partnerships.
Elliott joined UFC in 2013 as Senior Director of Content and was instrumental in the massive growth of the company’s broadcast and television deals throughout Europe. By leveraging key partnerships with premium channel provider BT Sport and free-to-air digital channels like PICK in the United Kingdom; FOX and FOX Sports in the Netherlands; NOVA Sport in Czech Republic and Slovakia; and the All-Russia State Television and Radio Broadcasting Company (VGTRK) in Russia, Elliott has played an integral part in further expanding UFC’s successful European business and bringing UFC to fight fans throughout the region.
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On the appointment, UFC Chief Global Brand Officer Garry Cook said: “Our EMEA division has consistently been out-performing expectations and we are thrilled to have James lead our EMEA business to new heights. UFC has enjoyed considerable success in Europe and this year’s slate of ….View original article