Saturday’s UFC on FOX show headlined by Glover Teixeira’s first round knockout of Rashad Evans did a 1.4 rating and 2,487,000 viewers. The number is along the lines of what a usual UFC on FOX event would do in April, and a positive when you factor in the circumstances.
The number was down from a 1.5 rating and 2,745,000 viewers for last year’s April show, which had a stronger marquee main event of Luke Rockhold vs. Lyoto Machida, which determined the next middleweight title contender.
Two years ago the show, featuring Fabricio Werdum vs. Travis Browne, did a 1.6 rating and 2.5 million viewers.
Saturday’s show had a number of issues that didn’t help the ratings. The scheduled Khabib Nurmagomedov vs. Tony Ferguson main event fell through due to injury. Two of the best-known names scheduled, Machida and Dan Henderson, were pulled from the show days earlier because Machida had an issue with declaring usage of a banned substance that resulted in their fight being canceled.
The other key is the main event only went 1:48, which isn’t enough time to build an audience. Traditionally, the longer a FOX show goes, the better the rating will be. Viewership usually grows throughout the biggest match, particularly for a FOX show where the main event airs earlier in the evening than most FS 1 or Bellator shows.
For a comparison, the Werdum vs. Browne show two years ago did a lower rating from 8-10 p.m. as measured by the overnight numbers. But because the main event went five rounds, and did 3.3 million viewers, it made a difference in the overall average.
With the shorter main event, the Saturday night peak was 2.8 million viewers.
The prelims, headlined by Michael Chiesa’s win over Beneil Dariush, did 1.4 million viewers on FOX. The number was identical to the ….View full article
Source:: mma fighting