A Sunday night Fight Night, billed as the Battle of the Cowboys, did 983,000 viewers, up 11 percent from,last year’s average.
While not doing the big numbers of UFC’s first two FS1 fight nights of the year, Sunday’s battle of the ‘Cowboys’ still finished 11 percent above the 2015 average for prime time Fight Nights on the station.
The welterweight main event, featuring former lightweight top contender Donald “Cowboy” Cerrone against Brazil’s Alex “Cowboy” Oliveira, averaged 983,000 viewers. The main event did the show’s peak number of 1,207,000 viewers.
UFC was coming off big numbers for its first two events of the year. The Jan. 17 show, headlined by Dominick Cruz beating T.J. Dillashaw for the bantamweight title did 2,288,000 viewers, the second best MMA number in the history of the station. The previous event, the former UFC 196, which became a Fight Night due to losing the heavyweight championship main event, on Feb. 5, did 1,317,000 viewers.
After three events, UFC is 73 percent above last year’s average, but that is misleading because of the Cruz vs. Dillashaw number. However, a more normal show like on Sunday being ahead of the last year average is a strong sign for the future.
It was the second most-watched sports program on television that night, trailing the Los Angeles Lakers vs. Chicago Bulls NBA game that did 1,645,000 viewers.
The prelims, which featured no major marquee names, did 829,000 viewers, up 18 percent over the 2015 average. The main event of the prelims featured Sean Strickland winning a third round stoppage over Alex Garcia in a welterweight fight.
The post-fight show, airing earlier than usual with the main event ending in the first round and the main card starting an hour earlier than usual, did 596,000 viewers. The pre-show did 345,000 viewers.
Source:: mma fighting