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UFC Killing Careers and Division, Floyd Faked Out – If I Did It

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Welcome to IF I DID IT, where we analyze and solve PR kerfuffles from the MMA world (insert hand gesture) not beyond.

Join your host Alexei Auld, author of “7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators”, and his guests, John S. Nash of Bloody Elbow, the man who knows everything there is to know about the history of MMA, and Eugene S. Robinson, from ozy.com and author of “Fight: Everything You Ever Wanted to Know About Ass-Kicking but Were Afraid You’d Get Your Ass Kicked for Asking”, Collectively, MMA Puncholes.

This week The Puncholes feature…

You’re the UFC. Why are you killing the featherweight division, live and in public, if you will? – 1:00

You’re Rizin. How do you manage the PR embarrassment of Floyd Mayweather’s claim that you tried tricking him into a fight he didn’t want? – 15:16


“We’ll be back next week with another installment of If I Did It; and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.”

Welcome to another episode of If The Shoes Fit; a show where we solve salacious situations by stepping into the shoes of the shaken…the chagrined…the kerfuffed! This week: Democratic fundraising fraud and Amazon attacked. Join along while Alexei, Eugene and Nate discuss PR issues in the non-MMA world!

Now let’s get to stepping!

Step into the shoes of Amazon. Soon as you announced the cities who won your headquarters competition, opposition mounted live and in public, if you will, from local politicians including Alexandria Ocasio-Cortez. What Pr moves do you need to take to keep your plans intact?

Step into the shoes of Kamala Harris. You tweeted “Stacey Abrams could still win or force a runoff, despite her Republican opponent’s rampant voter suppression. Donate here to make sure every vote is counted in Georgia”, but your link ended up funding you. How do you explain your funding politricks?


“Until next week, no matter how tight, loose, or uncomfortable, remember these words: on this show, the shoes always fit, so we can never acquit.”

THANKS FOR JOINING US. FOLLOW US on Twitter: @alexeiauld, @eugeneSrobinson, @KidNate, John @Heynottheface, @MMAPuncholes and visit the Puncholes Facebook page as well.

You can watch If I Did It and If the Shoes Fit at their new YouTube home LIVE AND IN PUBLIC, IF YOU WILL! PLEASE SUBSCRIBE, GIVE US A THUMBS UP and leave comments on YouTube, subscribe to If The Shoes Fit on YouTube, iTunes and SoundCloud, visit us here on Bloody Elbow, buy 7 Secret Sources of Inspiration, buy OXBOW’S THIN BLACK DUKE and Bunuel’s Easy Way Out wherever fine music is sold, and listen to the LET IT ROLL PODCAST.

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