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UFC on FOX 21 gets hurt badly by preemptions, does record-low numbers

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Competition from the NFL which led to local affiliates preempting the live UFC broadcast, led to Saturday night’s Fight Night from Vancouver, B.C., doing the lowest ratings in the history of the series.

The card, headlined by Demian Maia’s quick submission win over Carlos Condit, did a 1.2 rating and 1,983,000 viewers. The show was previously reported as doing 2.22 million viewers on the overnights, but as noted at the time, that was a rating for the FOX network in prime time, which didn’t include the UFC show on the West Coast, but was boosted by ratings in 15 markets that aired NFL preseason games instead of the UFC show.

In those 15 markets, the UFC show either aired on a tape delay later in the weekend, or on another station in the market.

The previous low mark for a UFC on FOX show was 2.38 million viewers for the July 27, 2013, flyweight title fight where Demetrious Johnson retained his title over John Moraga.

Because of the preemptions and time slot changes, it’s not really a fair comparison to any of the other UFC events on FOX.

The show was also hurt by the main event only lasting 1:52, and ending just before 10 p.m. UFC on FOX shows traditionally do their best numbers after 10 p.m., and the longer the main event goes, in almost all cases, the better it is for the ratings. On last month’s show, the Holly Holm vs. Valentina Shevchenko fight, which went five rounds did unusually high numbers, booted the entire show average by 11 percent. That show did the best summer numbers the UFC has ever done on FOX with a 1.8 rating and 2,975,000 viewers.

The peak rating was 2,207,000 viewers for the Anthony Pettis win over Charles Oliveira.

The show went head-to-head not only with ….View full article

Source:: mma fighting